Ivars Taurins as Herr Handel. Photo by Johnnie Eisen and courtesy of Tafelmusik.
The world is a funny place, and this year I found myself in the position where I was the one ordering those same posters for Tafelmusik, and negotiating the signage for the subway ad campaign as Tafelmusik’s Marketing Coordinator. From the day I started working here I’ve been Messiah crazed, in fact, coordinating the advertising campaign for a Toronto tradition that I have yet to see!
Tafelmusik’s Messiah concerts and Sing-Along Messiah are the heart of Tafelmusik’s Toronto performance season. We have an audience of dedicated Sing-Alongers who have been coming annually for as many as eighteen years. These dedicated followers stand in line outside Massey Hall in the cold, sometimes for hours, to ensure that they get the seats they want with their friends and family. We handed out flyers recently at Union Station, and had people thank us for reminding them to buy a ticket. That’s what really convinced me there has to be something magical about this – being thanked for a flyer!
CONTINUE READING >
